July 5, 2024 - Compton, CA - Kendrick Lamar, one of the most influential voices in modern hip-hop, has just released the official music video for his powerful diss track, "Not Like Us." Filmed in his hometown of Compton, California, the video captures the raw energy and community spirit that has been a hallmark of Lamar’s career.
Watch the official music video for "Not Like Us" below:
The "Not Like Us" Music Video Shoot
The music video for "Not Like Us" was shot over several days in various iconic locations around Compton, drawing massive crowds of enthusiastic fans. The video features Kendrick Lamar performing in front of Tam's Burgers, a legendary local spot, alongside DJ Mustard, who produced the track. Fans captured videos of Kendrick rapping his intense lyrics, with many scenes showing him surrounded by a sea of supporters rapping along with him (UPROXX) (XXL Mag).
The Context and Impact of "Not Like Us"
"Not Like Us" is widely seen as part of Kendrick Lamar's ongoing lyrical feud with Canadian rapper Drake. The song, released on May 4, 2024, has quickly become a standout track in Lamar’s discography, known for its sharp lyrics and direct attacks. The video release follows Lamar's electrifying performance of the track at "The Pop Out" concert on Juneteenth, where he performed it five times consecutively, underscoring its significance and his commitment to its message (UPROXX) (XXL Mag).
Behind the Scenes of "Not Like Us"
Fan-captured footage from the video shoot has been circulating on social media, adding to the buzz. Kendrick was seen wearing a vintage Martine Rose track jacket, a detail that has sparked interest among fashion enthusiasts. The shoot also included scenes where Kendrick wore a black leather jacket and military boots, showcasing his signature style (XXL Mag).
Community and Reaction
The video shoot turned into a community event, with locals flocking to see the Compton native in action. This event not only highlighted Kendrick's connection to his roots but also his influence and the loyalty of his fanbase. Despite the tensions underlying the track's lyrics, the video shoot was marked by a sense of unity and celebration among those present (UPROXX).
Conclusion
Kendrick Lamar’s "Not Like Us" music video is more than just a visual accompaniment to a hit song; it's a statement of artistic dominance and community pride. As fans dissect the video for its many layers and references, it's clear that Kendrick continues to set the bar high in the world of hip-hop.
For more insights and exclusive behind-the-scenes content, stay tuned to our channel and follow Kendrick Lamar’s journey as he continues to shape the landscape of modern music.
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